| Black Thunder (ブラックサンダー, Burakku Sandā) is a chocolate bar made and sold in Japan by the Yuraku Confectionery Company (有楽製菓株式会社, Yūraku Seika Kabushiki gaisha). It contains a cocoa-flavored cookie bar mixed with Japanese-style rice puffs, coated with chocolate. The manufacturer's suggested retail price is ¥30, before tax. The main advertising slogan translates to "Delicious taste in a flash of lightning!" The story of the Yuraku Confectionery Company and its Black Thunder bar has been treated in the Japanese business press as something of a modern-day rags to riches story. |
