| The Asahi Group Holdings, Ltd. (アサヒグループホールディングス株式会社, Asahi Gurūpu Hōrudingusu kabushiki gaisha) is a Japanese beverage holding company headquartered in Sumida, Tokyo. In 2019, the group had revenue of JPY 2.1 trillion. Asahi's business portfolio can be segmented as follows: alcoholic beverage business (40.5%), overseas business (32%), soft drinks business (17.2%), food business (5.4%) and "other" business (4.9%).[2] Asahi, with a 37% market share, is the largest of the four major beer brewers in Japan followed by Kirin Beer with 34% and Suntory with 16%.[3] In response to a maturing domestic Japanese beer market, Asahi broadened its geographic footprint and business portfolio through the acquisition of highly coveted beer businesses in Western Europe and Central Eastern Europe.[4] This has resulted in Asahi having a large market share in many European countries, such as a beer market share of 44% in the Czech Republic, 32% in Poland, 36% in Romania, and 18% in Italy.[5] |
